APIRI GREEK EATERY BRANDING

Branding for a contemporary restaurant of international standards that chooses to speak with the sincerity of local character. The central symbol results from the form of the reference object in combination with the initial letter of the name and is visually complemented by a raw texture that refers to the authenticity of the materials. Overall, the identity keeps a simple and functional language with an earthy and industrial color palette that focuses on the essence.